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RANJITHA
MALARVANAN
Garret Popcorn Social media Proposal
Garrett Popcorn's main goal was to target 18 –45 year old popcorn and snack lovers in the market across Singapore, Malaysia, Thailand and Hong Kong with their social media presence. While planning the marketing strategy and design 4 main objectives was kept in mind
- To create a stronger brand presence on social media platforms
- To influence potential audience to purchase the products and participate in activities
- To develop content that drives engagement among followers and build brand affinity among this selected audience group.
- To create and grow an Garrett Popcorn community with the selected audience group

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